When this company was in it’s youth there were 3 founders and their friend from Purdue who started book drives around the state of Indiana. Throwing books in the back of a van, that friend, Aaron King, is now a book drive General, managing the campus divisions 1500+ schools. Check back here for tips on how to make the most of your drive from the best in the business!
Without further ado, here is tip #2:
TIP #2: PROMOTE YOUR BOOK DRIVE ON ALL CHANNELS!
An ideal book drive will have collection boxes and posters and fliers all over the campus to make book donation easy; the sad truth is that there are still a lot of people out there who would gladly donate their books, but for some reason they just don’t know your book drive is happening! There are a few easy steps you can take to remedy this problem:
- Create a facebook event and invite EVERYONE; here is an example I just made that you can copy: http://www.facebook.com/event.php?eid=16553624047&ref=share Make sure you include details about where and when people can donate on your campus!
- Get the student newspaper to write an article about the amazing book drive project you are coordinating.
- Tell all your friends. (and have them tell their friends. And their friends’ friends. Eventually, your friends’ friends’ friends will come congratulate you on your book drive)
- Ask your professors to make announcements in classes.
- See if campus radio will make an announcement for you
- Competition: I can provide you with details on how your biggest rival schools are doing with their book collection efforts. Sometimes, the best way to bring your campus together for one great event is by sticking it to your rival…
Hopefully, these strategies can ensure that everyone on campus knows to give their extra books to your book drive. And remember, our Campus Acquisitions Team is here to make it as easy as possible for you to collect as many books as possible on your campus. Please feel free to contact us any time.
Thanks for reading, and stay tuned for Tip #3.