“Friends, Readers, Customers, lend me your eyes”
It’s not often you take the time to tell someone how important they are to you. So first things first, we’d like to say thanks for all you do. Literacy has been recognized as a human right for over 50 years, yet 1 in 7 people is still illiterate. Illiteracy is at the heart of poverty, hunger and war from the Congo to California. Six years ago, we were just two recent college grads running a single book drive, and we didn’t think we’d have much impact past the community center in South Bend. Since then you’ve taken us from Sudan to Brazil to Mexico, showing us the incredible power that social entrepreneurs can have in building a more literate world.
Since that first book drive, you have raised over $4.6 million for literacy by making the conscious choice to buy from Better World Books. Each book bought has been another book in the hands of someone like William from Malawi, (see attached picture) who built a windmill in his village solely based on a picture in a donated engineering book! Each book bought is another day that a girl in Vietnam goes to school (see other picture). Who knows what will she be capable of? There are too many more stories to tell and people to thank.
They say the best part of the holidays is giving, so this is the part where we ask you for a favor. It’s now, in these crazy economic times, we need your support more than ever. Anyone can help when times are good, but it’s these times of adversity when those who are without need us most. It’s hard to ask any more of you, so we’ll make this part easy with three things you can do to make an even bigger impact for those in need:
1. Watch the new video from Invisible Children to see why it matters where you buy your books.
2. Forward this e-mail to at least 10 friends & family. You’re our marketing department. Help us spread the word.
3. Buy BetterWorld.com gift certificates as gifts for your loved ones this Christmas. They get to choose from millions of new and used books while funding literacy. It’s the simplest way you can support our movement.
Without you, none of this would be possible. We wish you well these holidays and just wanted you to know that we’re thinking of you.
Thanks for all you do,
Xavier & Kreece, Founders of Better World Books