This year, our literacy partners at Invisible Children are proclaiming that the “The holiday spirit is the human connection”. Through their latest holiday campaign, they are helping to illustrate that with every purchase we make this year, we can choose to positively impact someone’s life – a concept very close to our hearts at Better World Books – and the foundation on which our entire business is based.

As a triple-bottom-line social enterprise, it is embedded into our mission, vision and even by-laws that we work towards the betterment of people and planet – not only profit. We are passionate about sharing our story with people like you to further the wave of conscious consumerism.

Today, you don’t only need to donate or volunteer to make an impact, you can simply be thoughtful about where you buy things you already need. For example, every time you buy a book with us, organizations like Invisible Children get funding – plus we donate a book to a student in need. Book for Book.

Here’s another way you can support Invisible Children with your gift purchases this holiday season…

Their newest items include a striking rose gold bracelet honoring the women of Central Africa, canvas totes handmade by formerly abducted women, and intricately beaded necklaces sold in partnership with 31Bits. All of these products support life-saving programs throughout Central Africa, as well as Invisible Children’s education initiatives in northern Uganda.

If the hip merchandise and good feelings aren’t enough of an incentive, IC is offering free shipping with the promo code “friendsandfam” (entered at check out).

To see more, visit http://store.invisiblechildren.com/.