Ads Worth Spreading

TED, a non-profit dedicated to sharing innovative and thoughtful ideas around the world, has launched an “Ads Worth Spreading” campaign which they describe as an “initiative to recognize and reward innovation, ingenuity and intelligence in advertising – the ads that people want to see, and share with their friends.

We have just thing for this campaign! Recently, we have created a series of short films which highlight the impact that folks like you make every time you donate books or shop with Better World Books. We’ve entered six videos into the contest and would love for you to view and vote for them to be shown at the TED conferences this year.The videos

A homeless 9th grader who got his first book through the BWB/Feed The Children teacher store tells his story. The spot ties buying and donating to impact like Zachariah’s story.

2:40 – http://www.youtube.com/tedaws?x=us_showcasephase2_8324_27

60 seconds – http://www.youtube.com/tedaws?x=us_showcasephase2_8327_27

From the age of 5, Agnes had to sleep in the Ugandan jungle to hide from rebel soldiers. Today, she is a proud university graduate thanks to BWB and Invisible Children.


90 seconds – http://www.youtube.com/tedaws?x=us_showcasephase2_8328_27

30 seconds – http://www.youtube.com/tedaws?x=us_showcasephase2_8329_27

Our new literacy initiative – Book for Book. Better World Books commits to matching every sale on betterworldbooks.com and betterworldbooks.co.uk with a book donation to someone in need. This initiative is in addition to the funding Better World Books gives to literacy non-profits from every single sale.

1:40 – http://www.youtube.com/tedaws?x=us_showcasephase2_8325_27

Did you know that 2 billion pounds of books each year are sent to the landfill? And 21% of people in the US are functionally illiterate. We have a way to help address the environmental impact while also building advocacy around education and book donations. It’s our Better World Books drop box program! One parking spot can help change the world.

2 minutes – http://www.youtube.com/tedaws?x=us_showcasephase2_8326_27

Thank you so much for your vote!

 

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