They say it takes all kinds, and Better World Books is no exception.Our employees and leadership hail from many diverse educational persuasions—while our founders are Notre Dame graduates, our CEO is an Alabama fan. You can probably imagine the atmosphere in recent days, in light of the national college football championships. Tensions were high around our organization… and so were the stakes.
After losing a bet to CEO Andy Perlmutter that Notre Dame would win, Co-Founder and VP of Logistics Kreece Fuchs was made to don the regalia of the Crimson Tide, and have his adventures documented on camera as he spent the day displaying his newfound enthusiasm for Alabama in and around the Notre Dame campus.
Thanks to our dedicated and hardworking staff following him around with cameras, you can relive these magical moments: