Xavier Helgesen
Registered Since: 2008-09-29 22:58:49
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Books for Africa Gala
Posted by Xavier on 09.30.2008 at 11:33 am
What a night it was! David, Niko and I were privileged to attend Books For Africa’s 20th anniversary gala. We all had especially big smiles on our faces when we saw a chart with the number of books shipped to Africa start skyrocketing in 2003 after being almost flat for 10 years. I wonder what happened in 2003? Well, they hired a dynamic director (Pat Plonski) and partnered with a certain online bookseller. Now they ship 75,000 books PER WEEK.
The momentum was unbelievable – there were two congresspeople in attendance, and an address to the audience recorded by none other than Kofi Annan, former secretary general of the UN.
Better World Books is still easily Books For Africa’s largest source of funding, and we presented them with a $95,000 check just to remind everyone. BWB delivers more funding (and a lot of books!) than they receive from OPEC, USAID, or the Minnesota Vikings, all supporters as well.
So Better World Books, be proud of every day you spend working. As Tom Warth, BFA’s founder says, “the children of Africa thank you”.
Have your say » | Tagged Impact, books for africa, Impact, Kofi Annan, Our Partners, Pat Plonski, Xavier Helgesen
Better World Books is at The Giving Suite at Sundance
Posted by Xavier on 01.22.2008 at 4:56 pm
What a crazy five days it has been! We arrived at the Sundance Film Festival the day before it started on January 16. We’d been asked to take part in The Giving Suite at Sundance Film Festival, which takes the concept of an exclusive celebrity gifting suite and turns it on its head. At this Suite, everyone is welcome, and people buy eco-friendly products (and books!) with 100% of proceeds going to charity.
We’re hoping to fund a lot of girls’ scholarships through Room to Read‘s “Room to Grow” program. We set up a mini-bookshop of about 150 carefully selected titles, and of course people could shop BetterWorld.com if they couldn’t find something on the shelves.
I’ll be posting much more from the festival soon. For now, a few photos:

Some new friends showing off their “Speak softly and carry a bag of books.” tote bags from Better World Books.

Well Read indeed! The Book Throne: it’s everywhere you want to be.
Have your say » | Tagged The Man Behind the Curtain, Better World Books in the field, betterworld.com, book throne, sundance, Xavier Helgesen
A Month in Africa with Xavier and Erin
Posted by Xavier on 12.17.2007 at 5:15 pm
“Xavier, you need to come, it’s going to be incredible.” Henry’s a convincing guy, a skill that’s clearly served him well in building a successful software company, and he had a willing prospect on his hands. “Come visit my friends in Malawi, tour the schools I’ve helped build in Zululand, South Africa, and we’ll check on all kinds of Books For Africa recipients.” I suggested that we visit Better World Books Zambia (more on that later) as well. Henry countered that if we were doing that, it would be a shame to not see Victoria Falls. Sold.
I know Henry through my work on the Board of Books For Africa. It’s a collection of truly dedicated and passionate professionals who come together on their nights and weekends to help end the book famine in Africa. Henry’s a traveler after my own heart, preferring backpackers’ hostels to any hotel that brags about its star rating. He invited a number of his friends and business associates along on the trip, and over the weeks, they quickly became new friends. Although I normally abhor group travel, it made a lot of sense for this trip. The logistics of all the school visits and book recipient visits would have been daunting if we had not banded together. Another unexpected benefit was that I got to drive a rental 6-speed Mercedes mini-van on the left side of the road all over South Africa. Fun! I hate cars for the damage they do to the environment and culture… but I love to drive, especially in unfavorable circumstances. Consider it a guilty pleasure.
I blocked off what was easily my longest stretch away from the office since we founded Better World Books five years ago. The whole month of November I would be largely offline, with the exception of a few phone calls and email checks. A trip like this would have been inconceivable a few years ago, but thanks to the incredible team we’ve built at Better World, I didn’t sweat it in the least. I knew the ops would keep humming under Kreece’s leadership, BetterWorld.com would keep getting better thanks to Dale, Geoff, and Justin, and on and on. I think everybody was glad to not have to humor any of my crazy ideas for a whole month.
Speaking of crazy ideas, I had high hopes of being able to live-blog this trip from a OLPC, the $199 laptop designed specifically for the developing world. Sadly, the OLPC people didn’t have pre-release laptops available, and at any rate, Africa’s low Internet connectivity wouldn’t have permitted much blogging other than a few quick posts. So, loyal readers, you get the next best thing. Think of this as a time-delayed live-blog. We’ll be blogging with videos and photos and get as close as we can to bringing you along on the trip.
Also speaking of crazy ideas – we’ll be launching a customer loyalty system for Better World in 2008. Rather than give away blenders, coffee mugs, and similar rubbish, we thought that a few loyal customers should come to Africa with us to visit the literacy projects in person. After all, it’s customers that make this whole thing possible. Why should Better World employees have all the fun? This idea deserved a beta test. My friend and longtime Better World customer Erin Fleming agreed to join me and help document the trip. She’s typical of our customers – well read, globally minded, socially conscious, (and cheap!). Her perspective will really bring the trip to life for you.
Keep tuning in over the next month as Erin and I travel Zambia, South Africa and Malawi.
To whet your appetite, I’ve attached a few Youtube videos. These are from Erin and I hitchhiking in Malawi. Don’t worry – our traveling companions took a lot of convincing to leave us by the side of the road in Malawi.
Have your say » | Tagged The Man Behind the Curtain, africa, books for africa, xavier and erin's adventures in africa, Xavier Helgesen
Show Us Some Love: Customer Testimonials Edition
Posted by Xavier on 03.13.2007 at 8:46 am
We ran a customer survey yesterday for BetterWorld.com, and have been amazed by some of the responses:
“I live in South Africa and my text books for this year would have cost me the equivalent of a months salary. At better world I literally paid a fifth of that for all my books and the quality was excellent.”
“As soon as I found out about BWB I began telling my friends to order from you in the future. If our money can not only purchase books but encourage reading programs, why wouldn’t we support that?”
“ The Better World Books philosophy matches several of my personal ethics very closely. I hate waste, I support recycling, I love books/reading/literacy and I support pragmatic, intelligent aid systems, especially those where the purchaser gains something of value as well as feeling they’ve helped others. Keep it up, folks. Peter Bryenton www.brypix.com”
“I would recommend Better World Books, because your prices are good, you send orders out quickly; I love to read and feel strongly that everyone should have the opportunity to discover reading, so I love knowing that by buying from you I am helping that happen.”
Have your say » | Tagged Show Us Some Love, The Man Behind the Curtain, betterworld.com, customers, Xavier Helgesen
Tens of Thousands of Textbooks Sent to Women’s University in Sudan
Posted by Xavier on 03.11.2007 at 8:43 pm
One of the things that makes me the proudest of Better World Books and Books For Africa is the way we can step in and directly make an impact in Africa. Instead of just passively reading about the problems of the world, we can make a real and tangible change.
In that regard, few book shipments have warmed my heart more than this one. Late in 2006, a shipment of 15,000 books direct from the Better World Books warehouse arrived at the Ahfad University for Women, a private, non-sectarian University with 5,000 students. Sudan and its people have been victims of a corrupt and genocidal ruling regime. I’ve always believed that regime change is more likely to succeed by educating minds than toting guns. I wonder if the next generation of leaders in Sudan may include women educated at this University.
Below are some pictures from the book distribution. These are exceptionally high quality and recent textbooks, which students in the USA and Canada originally paid about $1 Million for. All it took was a lot of gumption on the part of everyone involved with Better World to get them to Sudan.
Have your say » | Tagged Impact, Our Partners, The Man Behind the Curtain, africa, ahfad university for women, books for africa, Impact, Our Partners, sudan, Xavier Helgesen
Conference Bike!
Posted by Xavier on 12.11.2006 at 10:19 pm
I’m a complete bike geek and I was happy to show up on www.sfbike.org riding the conference bike, a seven person bicycle. What a contraption! It had just finished a trip from NYC to San Francisco.

Have your say » | Tagged Uncategorized, bikes, conferences, xavier
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