Our New Ad in GOOD Magazine

Posted by Geoff on 11.14.2008 at 12:25 pm

Check out our first ever print ad in GOOD Magazine on newsstands now. GOOD is a really well done bimonthly magazine about what is right in the world. What is really cool about GOOD? 100% of your subscription fees go to non-profit organizations like our friends at Room to Read or Dave Eggers’ 826.

Also in the issue is a new feature called GOOD Business. The GOOD Business section was done in partnership with B-Corporation. (Of which Better World Books is a founding B-Corp). The most interesting article for me was “What Nau?” about what went wrong with the clothing start-up Nau. Here is an excerpt from the article:

“Nau had gambled naively without a backup plan. But the company had come close to turning a corner. The clothes, the webfronts, the giving program, the bylaws—they all worked. The fundraising and the timing hadn’t. The irony, of course, is that a company so committed to sustainability was ultimately unsustainable. But not because of its principles. Rather, the mundane problems that plague most startups—lack of money and poor execution—had undermined Nau. Still, the brand had an impact in its short life span, accelerating the greening of the apparel industry and creating a new genre of outdoor clothing.”

Read more…

3 Comments » | Tagged Uncategorized, bcorporation, good magazine, natural capitalism, Nau, press, Thomas Friedman

GOOD Magazine

Posted by admin on 01.22.2007 at 11:07 am

(posted by Better World Books alum, Natasha Harris)

Did you ever have the experience of shopping for a gift for someone and having no idea what to get them?  Well, outside of buying a book from betterworld.com, (which always goes over well) I would like to suggest that you look into a subscription to GOOD Magazine.  GOOD Magazine is a very worthwhile campaign that just had its kickoff this past fall.  Since that time, it has raised over $225,000 for twelve different non-profits around the world.  As a matter of fact, one of the organizations it supports is our very own partner, Room To Read (www.roomtoread.org)!  The high-quality magazine features articles focused around environmental, social and political issues of great import here in the USA and around the world.  Best of all – a year’s subscription is only $20, one hundred percent of which will be donated to one of their non-profit partners (you choose which one to support!)!  Check out their website at www.goodmagazine.com and get a subscription for yourself while you’re at it!  You’ll be glad you did.

Have your say » | Tagged Uncategorized, gifts, good magazine, Natasha, non-profits, presents