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Great American Book Drive this weekend in Brooklyn

Posted by Dana on 05.14.2009 at 11:47 am

gabd Brooklyn Public Library and Better World Books host the Great American Book Drive on the Plaza at Central Library on Saturday, May 16th from 10AM-3PM.

An untold number of used books rest on shelves, under beds and stacked in offices across the country. The Great American Book Drive is a book-by-book, click-by-click campaign to turn these books into dollars to support Brooklyn Public Library. At last year’s event, over 15,000 books were donated.

Bring your books to Central Library from 10-3 on Saturday, May 16th. In addition to the Book Drive, enjoy the music of the Library’s own Lost in the Stacks from 10-12, and crafts for kids throughout the day. In addition, the library will also revive its popular book sale with all books priced at $1.

For additional information, check out The Abbeville Manual of Style blog post about the event!

Have your say » | Tagged Our Partners, Abbeville Manual of Style, Brooklyn Public Library, great american book drive, Lost in the Stacks

The Great American Book Drive, cont’d

Posted by admin on 11.11.2008 at 4:09 pm

Chris Johnson, Better World Books’ organizer of the epic Great American Book Drive (which by now you know is the biggest community based book drive in the US) just dropped me a line about the recent event in Boston:

“The drive went very well, we collected about 13,000 books and everything went super smooth, and I’m itching to begin the national rollout.”

Nice!

Have your say » | Tagged Impact, book drives, boston, Chris Johnson, community, great american book drive, massachusetts

The Great American Book Drive

Posted by admin on 10.21.2008 at 10:33 am

The Great American Book Drive, the largest community based book drive in the US will be in Chicago this weekend. Sponsored by such companies as ZipCar and Whole Foods, the Chicago drive is in partnership with Open Books and will take place at their location at 213 W. Institute Place on October 26th from 10am – 3pm. Flyer explaining the event after the jump. Better World Books is proud to be organizing this event!

1 Comment » | Tagged Uncategorized, boston, chicago, great american book drive

Great American Book Drive Brooklyn

Posted by admin on 10.10.2008 at 2:54 pm

The Great American Book Drive got off to a strong start in Brooklyn. There was a band, a book sale, face painting, and, of course, lots of book donations. Minus a few stitches in Dustin’s finger, the drive went off without a hitch. By the end of the day, the library was already talking about a repeat performance in the spring – and given the number of people who asked when the next event would be, this seems like a great idea.

We received some good press in advance of the event – including mention in the New York Times and TimeOut New York. And while a concerted push the past two weeks to promote the event resulted in a total of 15,000 – 20,000 books (many were recycled locally and 8 packed pallets are en route to the Green House), the next time around we will be able to considerably build upon this with sustained and concerted promotion.
Read more…

Have your say » | Tagged Uncategorized, book drive, brooklyn, Chris Johnson, community, great american book drive, press

The Black Art of Marketing, Better World Books Style

Posted by Xavier on 10.06.2008 at 2:21 pm

People’s perception of Better World Books’ marketing success, or lack thereof, always surprises me. Some people are stunned that we have established a nationwide college book drive campaign, partnerships with the nation’s top libraries, and millions of customers, while not having a marketing budget or even a marketing staff until the spring of last year. Others tell me, “wow, it’s awesome what you guys do, you really need to start telling people about it because I’ve never heard of you before.” The funny thing is, they’re both right.

People are so used to bad marketing that they often don’t recognize good marketing as marketing at all. Every time someone walks into our office, that is marketing. Every time they meet a member of the Better World Books team and have a positive impression, that is marketing. Every time a customer is flabbergasted, they are going to tell people, and that endorsement won’t cost us a dime. It’s awfully tough to fake authenticity and passion,and that’s why I believe that everyone in a company is working in marketing, whether they like it or not.
Read more…

7 Comments » | Tagged The Man Behind the Curtain, b corporations, bit literacy, great american book drive, mark hurst, marketing, salesforce, woody allen, word of mouth marketing, xavier

Super Rushed Update

Posted by admin on 09.09.2008 at 4:19 pm

Busy busy today, working on a partnership with Invisible Children that is launching and the Great American Book Drive. [Your] powers combined (said in Captain Planet voice) and you have the world’s biggest book drive! Seriously. More news to come after it’s made.