We are Better World Books…

Posted by David on 11.08.2010 at 7:13 pm

A few weeks back we were fortunate to have Better World Books featured in the form of a national television commercial (produced by NBC and shown on their network) that aired during half-time of the Notre Dame vs. Stanford football game (in case you missed it, go to http://fightingfor.nd.edu/literacy/).  Millions of people were introduced to a very special company – your company – and to the history of how Notre Dame played such a critical role in Kreece and Xavier’s launching of Better World Books back in 2003.  The commercial spoke of what we fight for…..fighting to bring books to the world; fighting to promote and support a fundamental right to literacy and education for every human being.  It is amazing to me to see how this “fight” is waged day in and day out at our company….and how we are all working together to create very unique and powerful “impact stories.”  A few recent examples:

• We are donating over 135,000 Childrens’ books per month now….a pace of well over 1.5M million books per year….and growing.  Tens of thousands of books have been distributed through the Americans Feeding Americans Campaign.  The campaign was developed in response to our nation’s economic downturn and with a goal of reaching 200,000 families through 70 cities by the end of 2010.  Our books are making a difference in the lives of citizens who never thought they would end up in food lines….and so far the books have been distributed (placed right in the box along with the food) to approximately 40 cities in 22 states.
• We are also participating in a national program entitled The Hygiene Box Program…..here our Childrens’ books are being placed in boxes along with hygiene products and also being distributed throughout the United States.  The results so far:  tens of thousands of books distributed to 184 cities in 39 states. Read more…

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