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Book Review: THE KING OF MADISON AVENUE by Kenneth Roman

Posted by admin on 08.11.2009 at 1:06 pm

He was an ultra-successful door-to-door salesman for Aga stoves. He was an Oxford dropout. He was a chef in a famous French kitchen. He was a spy during WWII. He was a researcher with George Gallup. He was a farmer and an expert on Amish life. He was an advertising legend. He was David Ogilvy.

In his new biography, The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising, author Ken Roman details the life and times of one of the most interesting, eccentric, and brilliant minds of the 20^thcentury.

Roman, a former colleague of Ogilvy’s and one-time CEO of the firm Ogilvy & Mather, gives readers an inside look at David Ogilvy, advertising genius and creator of some of the most well known advertising campaigns in history. The Rolls Royce tagline Ogilvy wrote in 1958 is still considered by many advertising experts to be the greatest tagline of all time: “At 60 miles an hour, the loudest noise comes from the electric clock.” Roman details this and many more of Ogilvy’s advertising exploits, but these stories are only a prelude to the heart of this book, which is all business. Read more…

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Book Review: OUTLIERS by Malcolm Gladwell

Posted by admin on 03.02.2009 at 8:04 am

Natural talent: We hear the phrase spoken often about composers like Mozart, computer programmers like Bill Joy, software geniuses like Bill Gates, and musical groups like the Beatles. We cannot all expect to be as successful as the Beatles or Mozart because we were not born with their natural talent. Or at least so go the musings from the peanut gallery of the less-than-successful.

In his latest book, Outliers, Malcolm Gladwell, bestselling author of The Tipping Point and Blink, shatters many popular notions about success and proves again why he is one of the most interesting, intelligent, and talented writers of our time. Gladwell’s book helps readers understand what an outlier is-a value, observation, event, etc. that is numerically distant from the rest of the data -and why outliers matter.

In Outliers we get what business books should really be like; part psychology book, part business book, part history book, part sociology book, and part anthropology book. You don’t have to worry about going cross-eyed from reading too many business buzz words or meaningless platitudes. Outliers is chock full of amazing, interesting, and educational lessons about opportunity, success, and failure. Read more…