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	<title>Better World Books &#187; search engine strategies</title>
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		<copyright>&#xA9;Better World Books Podcast with Dana Barrett </copyright>
		<managingEditor>dbarrett@betterworldbooks.com (Better World Books Podcast with Dana Barrett)</managingEditor>
		<webMaster>dbarrett@betterworldbooks.com(Better World Books Podcast with Dana Barrett)</webMaster>
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		<ttl>1440</ttl>
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		<itunes:subtitle>Dana Barrett of Better World Books sits down with the giants and upcoming stars of the literary world.</itunes:subtitle>
		<itunes:summary>Better World Books Dana Barrett sits down with the current and upcoming stars of the literary world.</itunes:summary>
		<itunes:author>Better World Books Podcast with Dana Barrett</itunes:author>
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		<title>SES: Search Engine Strategies Conference</title>
		<link>http://blog.betterworldbooks.com/2008/08/20/ses-search-engine-strategies-conference/</link>
		<comments>http://blog.betterworldbooks.com/2008/08/20/ses-search-engine-strategies-conference/#comments</comments>
		<pubDate>Wed, 20 Aug 2008 21:49:04 +0000</pubDate>
		<dc:creator>Jack</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[betterworld.com]]></category>
		<category><![CDATA[book reviews]]></category>
		<category><![CDATA[conferences]]></category>
		<category><![CDATA[search engine strategies]]></category>
		<category><![CDATA[SF office]]></category>

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		<description><![CDATA[Hey all, today I&#8217;m with the other betterworld.com guys at the Search Engine Strategies Conference in San Jose.  I&#8217;m rocking the &#8220;social media&#8221; track and sitting through hour after hour of lectures about twitter, facebook and all the like.  A certain book keeps coming up though and everyone I&#8217;ve spoken with says it&#8217;s a social [...]]]></description>
			<content:encoded><![CDATA[<p>Hey all, today I&#8217;m with the other betterworld.com guys at the Search Engine Strategies Conference in San Jose.  I&#8217;m rocking the &#8220;social media&#8221; track and sitting through hour after hour of lectures about <a href="http://twitter.com/bwbooks">twitter</a>, <a href="http://www.new.facebook.com/home.php#/pages/Better-World-Books/10669898542?ref=ts">facebook</a> and all the like.  A certain book keeps coming up though and everyone I&#8217;ve spoken with says it&#8217;s a social media bible of sorts: <a href="http://www.betterworld.com/Groundswell-id-1422125009.aspx">Groundswell</a> by Charlene Li.</p>
<p>I haven&#8217;t read it yet but consider it ordered.  Anyone read this one?</p>
<p><a href="http://www.betterworld.com/Groundswell-id-1422125009.aspx"><img src="http://www.betterworldblog.com/content/binary/21u-rbR6MaL._SL500_.jpg" border="0" alt="" /></a></p>
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