Xavier and Twitter

Posted by admin on 01.09.2009 at 9:42 am

For all you tweet lovin’ folks out there, Xavier just signed up and will be tweeting over @BWBXavier. Also, if you haven’t gotten the word, check out @BWBooks for our normal feed.

Lastly, did anyone see how many people tweeted about our TechCrunch story yesterday? I counted over 100… crazy. Check out the tweets at http://search.twitter.com/search?q=better+world+books

Have your say » | Tagged The Man Behind the Curtain, twitter, xavier

The Black Art of Marketing, Better World Books Style

Posted by Xavier on 10.06.2008 at 2:21 pm

People’s perception of Better World Books’ marketing success, or lack thereof, always surprises me. Some people are stunned that we have established a nationwide college book drive campaign, partnerships with the nation’s top libraries, and millions of customers, while not having a marketing budget or even a marketing staff until the spring of last year. Others tell me, “wow, it’s awesome what you guys do, you really need to start telling people about it because I’ve never heard of you before.” The funny thing is, they’re both right.

People are so used to bad marketing that they often don’t recognize good marketing as marketing at all. Every time someone walks into our office, that is marketing. Every time they meet a member of the Better World Books team and have a positive impression, that is marketing. Every time a customer is flabbergasted, they are going to tell people, and that endorsement won’t cost us a dime. It’s awfully tough to fake authenticity and passion,and that’s why I believe that everyone in a company is working in marketing, whether they like it or not.
Read more…

9 Comments » | Tagged The Man Behind the Curtain, b corporations, bit literacy, great american book drive, mark hurst, marketing, salesforce, woody allen, word of mouth marketing, xavier

What We’re Reading: SF Edition

Posted by Jack on 09.30.2008 at 12:59 pm

Now that you know “We [heart] Books” I thought I’d tell you what we’re reading here at the SF Office.

Justin: Always Be Testing, Collapse (Audiobook), Watchmen
Cory: The Big House, The Glass Castle
Geoff: Obama’s Challenge
Eddie: Web Analytics an Hour a Day, Watchmen
Xavier: Let My People Go Surfing
Jack: Blink, Doctor Zhivago
Ryan: Where the Wild Things Are, Post Office
Elina: Lonely Planet Travel Guide: Barcelona (lucky!!!)

Have your say » | Tagged Uncategorized, books, cory, eddie, elina, geoff, jack, justin, ryan, San Francisco, SF office, xavier

Conference Bike!

Posted by Xavier on 12.11.2006 at 10:19 pm

I’m a complete bike geek and I was happy to show up on www.sfbike.org riding the conference bike, a seven person bicycle. What a contraption! It had just finished a trip from NYC to San Francisco.

Have your say » | Tagged Uncategorized, bikes, conferences, xavier