Bribing Undergrads, Green Style

At Ripon College in Wisconsin they’re afraid of having to expand parking structures into their green space.  But rather than punish people who bring cars, their incentivizing the system: Any first-year who says they won’t bring their car for the year gets a free Trek mountain bike with helmet and lock, a $400 value(!)

A la the AP:

“Friends, trustees and alumni donated about $60,000 to buy 200 bicycles to give away to an expected 300 incoming freshmen, said Cody Pinkston, a spokesman for the school.

Historically, about 100 freshman arrive without cars, so accepting the bike will be a “no-brainer” for them, he said.

‘There is not a strong bicycle culture here with students. That is what we are trying to engender.'”

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