SES: Search Engine Strategies Conference

Hey all, today I’m with the other guys at the Search Engine Strategies Conference in San Jose.  I’m rocking the “social media” track and sitting through hour after hour of lectures about twitter, facebook and all the like.  A certain book keeps coming up though and everyone I’ve spoken with says it’s a social media bible of sorts: Groundswell by Charlene Li.

I haven’t read it yet but consider it ordered.  Anyone read this one?

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