Truck Pull for Literacy… What will they think of next?

Last Saturday twenty Better World Books employees participated in the 2nd Annual South Bend Truck Pull for Literacy at the South Bend College Football Hall of Fame.  Yup.  A Truck Pull for Literacy.

The Truck Pull  is a Michiana area event that helps the Public Education Foundation to maintain the momentum gained by students participating in reading programs.  Better World Books first got involved last year when employee Tim Chapman learned about the Pull and it’s mission and mentioned to others here at our warehouse.  Tim worked with Abbey Frick coordinating our involvement last year where we had an overwhelming response from our employees and a lot fun pulling trucks for literacy!

This year, the $157,000 in proceeds from the Truck Pull will fund reading programs for South Bend, Indiana schools.  Materials and training for principals, teachers, tutors and aides are all part of the plan.

Thanks to the 20 Better World Books Truck Pullers and everyone that came out to support us in  raising money for literacy!  Thanks especially to our last-minute “ringers”:  Michael Hamood, 3rd shift Facilities, and Kennedy Runyan (daughter of employee Tara Gilcrist),  for stepping up to ensure we’d have our team of 20!!

For the 2nd pull we had a “surprise” in that the driver forgot to release the parking brake,.  Oops.  But  it proved what a great team we have that we overcame that and pulled our best, 6.38 seconds!

Wanna get involved?  Maybe pull a truck or two?  Look for literacy events in your area… and of course keep shopping at where every purchase benefits literacy!

— Kim Lucas, Warehouse Operations


  1. Thank you, thank you for all of the wonderful support from BWB! You all were great to support our efforts for reading. Pictures are being updated daily and can be seen:

  2. Better World Books ROCKS! Thanks for your commitment to literacy in South Bend and far beyond. Literacy can change lives and change the world….

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