Why is our co-founder in an elephant costume?

Co-founder Kreece Fuchs at left, and CEO Andy Perlmutter at right.

They say it takes all kinds, and Better World Books is no exception.Our employees and leadership hail from many diverse educational persuasions—while our founders are Notre Dame graduates, our CEO is an Alabama fan.  You can probably imagine the atmosphere in recent days, in light of the national college football championships.  Tensions were high around our organization… and so were the stakes.

After losing a bet to CEO Andy Perlmutter that Notre Dame would win, Co-Founder  and VP of Logistics Kreece Fuchs was made to don the regalia of the Crimson Tide, and have his adventures documented on camera as he spent the day displaying his newfound enthusiasm for Alabama in and around the Notre Dame campus.

Thanks to our dedicated and hardworking staff following him around with cameras, you can relive these magical moments:

Brrrr! A visit to the book Drop Box at our Indiana warehouse.


There, there. Consolations from Deb and Maura.




An elephant never forgets how to drive a forklift.


Even got some work done on the floor for Mike Miller, Sr. VP of Operations.
Pfew! Photoshoots in spiritwear can be exhausting.




  1. It’s great to see the co-founders ( especially The Brave Soul in the Elephant costume!). Keep up the brilliant work spreading literacy around the world.
    Also the warehouse looks amazing, I can’t imagine organizing and containing all of those books so that they don’t run rampant on you.
    I was an elementary school teacher and we were lucky enough to have a small library and A GREAT many specific books from different types of literacy programs. We sometimes found it a challenge to control that wee number of books so My HAT is OFF to YOU!

  2. to: BWB
    from: bernadette

    Thanks ever so much for existing! I have found some wonderful volumes at your company.
    The prices are wonderful.

  3. Judi Ziesemann says:

    I get alllll my books from BetterWorldBooks. I tell all my friends about your site too. I could not ask for better service than what your company provides. Keep up the great work you all are doing. I will probably be ordering more books this week.

  4. pixie moreno says:

    I purchase all of my books from Better World Books! I have never been disappointed! Check them out. You will be happy you did. It’s hard to find a company you can trust. This is the one!!! An added bonus is that you help others read too!!! You buy, they donate. What a concept; pay it forward.

Leave a Reply

Your email address will not be published. Required fields are marked *