When your for-profit company has a social and environmental mission built into its business model, it can sometimes be difficult to communicate your identity, especially in a world where people tend to classify organizations as either “evil corporations” or “non-profits.” We were delighted to learn about a great piece on NPR covering B Corporations: companies doing well by doing good.
(Full disclosure: we’re one of the founding B Corps, and proud of it!)
The full article is here, with shouts out to fellow B Corporations MightyBytes and Badger Balm! We encourage you to give it a read or a listen, and share this encouraging trend of companies tackling social and environmental problems on your preferred social network.
(Image courtesy of npr.org)
