Well, I have not read any good books lately but I had a great story told to me by a potential LPTZ client. At their local county library directors meeting, a fellow director got up in front of their colleagues to RAVE about this new Discards & Donations program that she had been introduced to. The statement made was “Hey, the program is free, they pay for your shipping, and all you have to do is scan a book and they tell you immediately if they can use it or not!!! It’s as simple as that”.
She also stated how books usually sold for 25 cents at the libray book sale, but with our program she stood to make a quarter more per book and support literacy at the same time. This library director was so excited that the potential client telling me this story said that she went on, and on, and on; which lets me know that word of mouth still remains by far the best marketing tool! By the way, the supporter of our program has not even signed up yet but is this excited based on a good conversation. YOU CANNOT BEAT THAT!!!
